Caputo Design - CertaPro Assets

How to Improve Your SEO

It is crucial for your website to continue to grow and change in order to improve your organic rank and satisfy what your customers want. In order to assist you in improving your website, we have created a video that describes the areas that you can focus on to help build your online presence. This page will break down each of those sections with a description of how to improve, examples of successful pages and a new step by step tool that allows you to easily send us the information and files we need to improve your website.

Portfolio Updates

Your portfolio is a showcase of your product. This is what your customers look for to see the quality and style of work you create. The portfolio should be setup with an individual project that has multiple images per project with details written about it.

Update often: Ideally your portfolio will get 2-3 new items per month.
Commercial & Residential: Make sure to take photos of your residential and portfolio projects.
Multiple Images: A great cover photo is ideal, but the customers like to see multiple shots of your project. (Example)
Before & After: We can create a great slider effect with before and after images that keep the audience engaged. (Example)
Details: We need to know at least what city and state the project was completed, but the more content about the project you provide the better post we can create. (Example)

Portfolio Builder

Areas Served Pages

One of the most important sections of your site for Local SEO is your Areas Served pages. While we are currently working on getting every page on your site customized, we need your local expertise to have these pages make a big impact.

Customized header image: A custom image of the city can quickly identify the area and show the residents you are local.
Styles of homes: This can be items like stucco, cape-style, colonial, ranch, contemporary, tudors, brown stone, etc.
Projects you completed: Photos of the projects you completed in the area will greatly enhance the pages visual impact.
Local services: Most areas will have general services but if there are specific services like stucco repair, wood rot repair, metal roofs, log cabins, etc, it will help us push those services in these areas.
Common Issues / paint failures : What are some of the most common issues so see when estimating in this area? Are there any environmental factors like sun damage, salty air, or harsh winters?
Example of successful page: To see a strong example of an areas served page and the results it can have click here. You can Google “duxbury painters” and see that this is a #1 organic result due to the content on this page.

Areas Served Page Builder

Case Studies

While your portfolio creates a gallery of your work, a case study goes into much more detail on an individual project. This is a great way to create trust with commercial clients and boost our local content for SEO.

Photos of the process: A strong case study will show photos before, during and after a project. (Example)
Project details: The case study builder below will step you through the questions that can help build out a successful case study. (Example)
Videos: While not required, a timelapse video your commercial project can have a major impact. (Example)

Case Study Builder

Community Updates

The community section of your site is a great opportunity to create a steady stream of localized content. Our team will work on creating articles each month about general services, but the more localized this content becomes, the more valuable this section can be. We will break down the types of content you can send in below.

Local Events: These are events you attended or hosted. Things like habitat for humanity, you had a coat drive, you won a local award, you are going to be at a home show, etc.
Targeted Services: Throughout the year it is helpful for our team to create seasonal content. If you can either provide us with content or a direction for our team to create content for, it will help the direction of your posts. Posting information on specific jobs, like ‘painting a metal roof’ can open up new keyword opportunities for your website.
Ideas: If you saw a blog that you liked or thought was helpful, send in the link and we can work on something similar.

Community Post Builder

Local Service Page

As our sites migrated to a subdirectory, our service pages became universal. This is necessary to eliminate duplicate content across all the sites. We can begin creating customized service pages with unique local content.

Custom Photos: To make these services truly local, we will need images of the services on homes / buildings in your market.
Commercial Services: To gain a local commercial presence, it is important to build commercial services pages with local content. (Example)
Residential Services: We should start with your most popular residential services in order to gain local seo rank where the most business will come from. (Example)
Check the services listed on your homepage to see what pages could use local photos (deck staining, drywall repair, cabinet refinishing, epoxy floors)

Local Service Page Builder

Team Page

The team page of your site is highest visited page other than the homepage across the system. Local customers want to learn more about who is coming to their home and who is going to be beautifying their home. It is crucial to keep this page up to date with the following items:

Photo: Each team member should have their own headshot to visually show your team to the customer.
Bio: It is important to provide as much information about each team member as possible including: bio, phone, and email.
Team Photo: If you have a photo of your team together, this is a great visual to show at the top of your team page. You can see an example on the left.
Team Video: Corporate has done a great job creating team videos. If you have this or need one created, we recommend adding this new level of interaction.
Example: View a page that has all the above elements here: (Example).

Team Page Builder