Content Creation

Content can be your biggest asset or fatal flaw. Choosing the right kind of content to deliver your message is the first step. Our team produces high quality pieces in various forms to appropriately talk to your audience on landing pages, pay per click ads or social media.

Content Types

Blogs

Blogs are the most common way to update your website with content to build brand awareness and attract visitors. Our blogs are on topic, on trend and on time. As we write the blogs for your site, we take into account social media marketing and search engine optimization. 

Whitepapers and Case Studies

Content can set you up as an industry leader, and trusted authority. To accomplish this, you must put your ideas out to constituents. The best way to disseminate important topics is through whitepapers, which we can create on your behalf. Case studies come in a wide variety and could be the best way to present your work. Working with your team, we will identify mediums and topics in leading trends to present. 

Infographics and Assets

On the web, content creation is only half the story. A page of text will turn off users. Our team works inter-departmentally to create a cohesive story of images, graphics and other assets. Storytelling will only get a portion of your message across, and we work for the full story. 

Website Copy

Through clean and concise website copy, you can attract and retain customers. We work with you to develop copy that gets your message across simply. While writing, we always keep search engine optimization in mind. Organic search results delivers interested users to your site based on your website copy. 

Newsletters & Emails

Newsletter and email strategies pair perfectly with content creation. Your marketing message should be used across several channels for the most engagement. When working with emails and newsletters, it’s important to understand your users and content, where our team steps in. 

Content Creation Process

Creating high quality content that speaks to your users on a regular basis is a big task – one our pros are excited to take on. Here’s how we do it:

Idea

Less than stellar ideas create less than stellar content. There is no substitute for research and brainstorming. Learning about your industry is where we excel. Studying content standards of the competition as well as immersing ourselves in the community you serve allows us to truly understand the needs of your users. 

Research and Data 

When we create your content, it’s coming from a trusted, reliable source. Our team vets all information presented to your users and cites it appropriately. The result is thorough and accurate content that presents your services or products to your users. 

Development

When your story is ready to tell, the words are only half of it. Presenting the information in conjunction with customized graphics and visuals increases user engagement, retention and conversion. Combining infographics, gifs, videos and more gives users an opportunity to get to know you. This combination makes a remarkable content creation strategy that benefits you and your customers.

If your team is having trouble with content creation, contact us! Let’s talk about your project now.