Conversion Rate Optimization

Converting users to customers is the goal of any website. All of the marketing efforts are for naught, if the customers don’t convert. Conversions are determined by your goals and achieved with the knowledge of our specialized team. 

What is a conversion?

A conversion is any goal you set for a visitor on your site through social media management, content creation, pay per click or other outreach goals. Goals can be any shape or size. Dependent on your business and industry, goals are widely varied and include form submissions, product purchases or subscription sign ups. 

What is a conversion rate?

The conversion rate is the number of users that complete the goal you determined divided by site traffic. 

What is conversion rate optimization?

Conversion rate optimization is the process of growing the percentage of website visitors who take your desired action, whether it is filling out a form, becoming customers, or otherwise. Users on your website will usually behave in these ways:

No conversion

The user interacted with your site and visited one or more pages. 


The user came to your website and completed a goal you set. They may have signed up for a newsletter, submitted a request or purchased a product. 

Returning User

A user that has already completed a goal on your site has returned. An example of this is a registered user returning and signing in. 

Conversion Rate Optimization is when our team of experts work within your website to encourage more users to complete your goal. For example, if the goal is to book an appointment, but users are not booking, our team will look to make sure the calendar is working and appointments are available.

Ready to get started? Let’s discuss your project today.