Local Service Ads

About Google Local Service Ads & Google Guaranteed 

Google’s local service ads work differently than the PPC or display ads that have been the traditional avenues for local business to gain visibility online. Local Service Ads are pay-per-lead, so Google only bills when a qualified lead comes in. Most leads from local service ads come in via phone calls, but direct message through the platform are also supported.  Google utilizes a call forwarding and tracking service that allows google to make assessments on the quality of the call, and if it should be billed as a lead.

LSAs offer a new type of advertising on Google, and some of the best cost per lead / ROI in digital ads available.

LSA Ads are available for a wide variety of categories including plumbers, locksmiths, electricians, and HVAC companies, new categories are being rolled out each year.

Utilizing our advanced LSA reporting, Google Partner Status, and experienced staff, we can help your business get the most out of LSA advertising on Google.

Detailed & Customized Reporting + Expert Analysis

We develop customized reports to keep close watch on important aspects of LSA performance, and can help with rollout of LSA advertising and measurement at scale for national mutli-location businesses.  We have developed custom tools to extract LSA data and line it up with CRM systems to pinpoint the ROI on the ads, and consolidate that information down into a single page dashboard.

• Custom reporting tools for multi-location / national businesses looking to measure LSA performance
• Measure ROI accurately across single or combined groups of LSA accounts
• Help tracking LSA across your internal tools and databases
• Close collaboration with your team
• Expert analysis with deep dives into data to find insights

Full Service Local Services Campaign Management

We will do an initial call with you to determine your service area and budget. From there we will assist you with the onboarding process which includes background checks and business license verification.  Once verified and passed background checks, your business will earn a Google Guaranteed badge and be eligible to start running ads on the service and start leads coming in from customers in your service area.

How we help

Profile Management & Customer Trust

We will build out your profile to be complete and professional looking, assist with getting reviews from your customers onto the listing, and help with keeping your business’ information accurate online.

Targeting Management

By reviewing lead quality and incoming data, we can help tune the geographic targeting for the ads to show in the areas with the best ROI for your business.

Bid & Budget Management

We regularly review your ads and recommend when to consider upping the budget or changing the bid strategy.

Enhanced Reporting

We offer specialized reporting with the capability to integrate with CRM systems to better measure the performance of Local Service Ads, we can even aggregate multi-location businesses into a single view to asses an entire organizations LSA performance at scale.