Strategically Elevating Your Brand in the Digital Landscape with Comprehensive SEO Tactics and Innovations.
Get StartedOur SEO strategy is customer-centric and adapts to ongoing search engine updates. Through rigorous analysis and structured testing, we continually refine your website for enhanced performance. Regular testing, including usability, conversion rates, SEO technical reviews, page speed, schema markup, and metadata updates, are vital even for high-performing pages. In collaboration with you, we’ll tailor a mix of these techniques to align with your specific business goals and website objectives, ensuring a strategic and holistic approach to SEO.
True SEO extends beyond keywords and links; it demands high-quality, informative content aligned with your business’s search intent. Without content, your site risks missing out on valuable keywords and long-term strategic benefits. Our team combines expert keyword research and competitor analysis to identify key terms crucial for your website. We then craft or enhance content around these terms, ensuring it meets user search intent and optimizes organic traffic to support your business objectives.
Our team focuses on elevating your website’s user experience, a crucial aspect of your overall SEO strategy. We aim to delight users with engaging, informative content, sleek modern layouts, and swift loading pages. Excelling in user experience benefits not just your visitors but also boosts your standing with search engines.
Key Areas of Focus:
While our core strategy often centers on content, technical enhancements are crucial for boosting your site’s search visibility. We conduct thorough technical SEO assessments, reviewing key elements like page speed, URL structure, redirects, schema markup, canonical and hreflang tags, status codes, and more. Depending on your preference, we can either provide detailed instructions for your development team or directly implement updates on your website.
Areas of Technical SEO Enhancement:
Local SEO is a specialized strategy designed to increase your business’s visibility in local search results, essential for businesses that serve specific geographic areas. A significant focus of our local SEO approach is optimizing your Google My Business (GMB) profile. GMB is a crucial tool that allows your business to appear in local search results and Google Maps, providing potential customers with essential information like your location, hours, and services.
Key Aspects of Local SEO:
Navigating the world of digital advertising can be complex, but we’re here to simplify it for you. Dive into our Q&A section to gain insights into SEO and discover how Caputo Digital can elevate your online presence.
At Caputo Digital, we believe in empowering our clients. When you work with us, you’re given full access to your SEO dashboard. Whether you’re on desktop or using our mobile interface, our reports are designed to make understanding SEO initiatives easy and highlight the KPI’s you are most focused on growing. We’re here to support, while ensuring you’re in the driver’s seat.
SEO can take time to build momentum, however with a good strategy SEO initiatives will sustain over time, sometimes indefinitely. The ROI on quality SEO work is one of the best in the digital marketing space for this reason. Our SEO plans are focused on delivering a strong value for customers.
You should expect SEO campaigns to take anywhere from 3 months to a year to see results. We offer monthly video calls with all of our SEO clients so you can understand what it is we are working on, and why we want to work on that item.
Yes, there are many factors that can influence local search results including Google Business Profiles, website content, website metadata, and local backlinks. If you have a specific geographic area where organic visibility is struggling, we can help implement a strategy to better rank in that area.
We use a variety of tools to track and monitor what strategies your competitors are utilizing. If we spot a good idea coming from a competitor we will present it to you and keep you informed with what methods your competition is using to gain organic visibility and traffic.
Google has the majority of organic search market share, however SEO is not exclusive to google search. Best practices transfer across search engines – but most of our effort is focused on Google Search.
Pricing will vary greatly depending on the scope of the website and the level of effort we believe is required to gain ground. We are very competitive in our pricing and believe we deliver a better value than other SEO service providers (Our customers agree). Pricing can vary anywhere from $500 / month to $10,000 / month depending on the project scope. If you would like us to evaluate pricing for your project, contact us to set up a free consultation.
Yes, PPC and SEO work hand-in-hand. While SEO efforts can take time to show organic ranking results, PPC can provide immediate visibility on search engines. Together, they can ensure that your business has a dominant presence in search results, both organically and through paid avenues. We generally recommend all our clients do both SEO and PPC campaigns for this reason.
Regardless of your business’s scale or tenure, harnessing the power of digital advertising can set you on a path of exponential growth. While the intricacies of the digital world can be overwhelming, with our guidance, embarking becomes a seamless process. Let us walk you through the essential steps to launch your transformative SEO journey.
It’s important we do a full audit of your websites technical state, content quality, and overall user experience. The first step is for us to have an expert review your website for potential issues, note them, then help with resolution of any technical problems.
SEO strategy will vary from website to website, it will depend on what we think the priority items needed are. We will lay out a plan of action that defines key deliverables throughout the year and make sure you and your team understands the what and why of the strategy. Our strategy is usually heavily focused on quality of content and user experience.
The strategy is just a plan until it’s executed. Our team will work with you and your website on an ongoing basis to write content, update pages, correct technical items, and evaluate data and reports month by month. Our monthly reports include an outline of pages created or changed so its clear where the effort was spent.
While you’re exploring our Search Engine Optimization Service, don’t miss out on the other digital marketing solutions Caputo Digital has to offer. Each service is designed to complement and enhance your current strategy, broadening your online impact and driving further growth. Explore our range of additional services below and see how they align with your brand’s expanding digital needs.
